This year, Snuggle is helping America get back to the most genuine and heartfelt of acts: The Snug™, which Snuggle defines as like a hug but with more love. The iconic Snuggle Bear will offer snuggling tips and help people share a Snug leading up to Valentine’s Day through a variety of social media channels – all rallying around #shareasnug.
Nothing captures the spirit of Valentine’s Day like a hug, a simple yet deep display of affection that carries none of the pressure of wining-and-dining or last minute gifts. This year, Snuggle® is helping America get back to the most genuine and heartfelt of acts: The Snug™, which Snuggle defines as like a hug but with more love.
The iconic Snuggle Bear, created from the imagination of Jim Henson’s Creature Shop, will offer snuggling tips and help people share a Snug leading up to Valentine’s Day through a variety of social media channels – all rallying around #shareasnug. In addition, in a rare appearance on Feb. 13, 2015, Snuggle Bear will offer Snugs to New Yorkers on a roving SnugMobile and attempt a GUINNESS WORLD RECORDS® record for hugging.
As one of the fastest growing brands in the fabric conditioning category, Snuggle softens both hearts and laundry. Just in time for Valentine’s Day, the brand is launching the new pink variant of Snuggle Liquid Fabric Softener and Dryer Sheets, Fresh Spring Flowers™.
“Snuggle’s mission of making the world a softer place is more relevant and important than ever, and Valentine’s Day is the perfect time to celebrate it with a Snug,” said Bibie Wu, vice president of marketing, Snuggle. “Spreading Snugs really captures the true spirit of the holiday. We can’t think of a better spokes-bear to carry the message of reaching out and connecting than Snuggle Bear – not just today, but everyday throughout the year.”
The SnugMobile comes at a time when more and more people are looking to connect by snuggling up to each other. Professional cuddling services and even social media apps and online matching services are emerging that connect people through their mutual interest in hugs and Snugs.
Anyone who would like to #shareasnug won’t want to miss any of this snuggly soft action:
- Launching today, the Snuggle Valentine Video Card is available on share.snuggle.com and allows people to choose from more than 400 names spoken by Snuggle Bear and five different video messages for friends and loved ones shareable on Facebook, Twitter, e-mail and accessible via desktop and mobile platforms.
- Snuggle Bear will hit the streets of Manhattan on a SnugMobile to attempt a GUINNESS WORLD RECORDS record title of the ‘most hugs given by a puppet in eight hours’ on Feb. 13, 2015. Snuggle Bear will make stops all over the city, including Times Square and Columbus Circle, to invite people on board the snuggly soft bus, to share a Snug, take a Snuggle selfie, and receive a free plush Snuggle Bear to take home. Follow along on Facebook, Twitter and Instagram to join in the Snugs.
For the past 30 years, Snuggle has provided the ultimate in Snuggly Softness® and long-lasting freshness to loads of laundry. Join him as he brings his mission of softness to the streets of New York on February 13. Visit www.snuggle.com, like Snuggle on Facebook and follow on Twitter and Instagram for more information.