Sharing is Caring: How Social Media and File Sharing Spreads Your Special Events
You want to share all of the cool videos and photos you’ve created and accumulated over the years. And, while you could send out text messages and IMs to everyone you know, it’s a daunting task, since you can only share one thing at a time that way. Email isn’t all that much better either, since most providers limit your file sizes to 2GBs. Maybe what you need is a little “social” in your life.
Then, you can tell others about the hashtag and they can search for you. Or, if there’s a hashtag already out there related to your video, use that hashtag. When people search for that hashtag your video or photos will show up.
The key to making hashtags work is specificity. When you’re creating a new tag, make sure you’re being really specific. This will increase the likelihood of you being found, but it will also make it easier for others to understand and then share your stuff when they find it. For example use #dic in conjunction with a Creative Commons license hashtag like #CCbySA.
Use P2P Networking
P2P networking can be an effective, way to promote a brand, an event, or even general information about your company’s services. If you do this, make sure you tie it into something exciting and meaningful for users.
For example, you might choose to use the torrent client Vuze to promote your upcoming music album, if you’re an independent musician. You would start by promoting your band in the P2P community, using the copyright on your sample song to authorize others to freely and legally share it), and then start sharing it. You be the first “seed” in the campaign. Once you’ve shared your song, and its popularity grows, you can choose to release a second sample or include information in the free sample on how to buy your band’s full album.
You could also share large video files, like compilation videos or content that you have created and hold the copyright in, through P2P file sharing schemes. Since it’s difficult to share long videos on most other mediums, this would be an ideal use of P2P sharing.
Upload Videos To YouTube
YouTube is a popular video sharing site, and it’s really easy to promote events there. All you do is create a video that explains what you’re doing (i.e. what you’re promoting), and then upload it. You can add annotations and links in the video too. Then, pass the link around to employees (if it’s a company-only event) or promote it on other social media sites or through traditional advertising (if it’s a public event).
Livestream lets you share live video feeds with anyone. It’s especially nice if you’re holding a conference and a lot of your guests cannot make it. It’s also nice if you’re trying to build an audience since the link can (and often is) passed around on social sites like Twitter and Facebook by users attending.
Pinterest is a simple way to build an image brand for your company. By uploading photos, you can generate a quick “buzz” surrounding your company and then entice others to repin your photos.
Rita Silva has a head for social making the most of social media and computer networks. With a love of organization, file management, and using technology to work for you, she enjoys blogging about her ideas and the how-tos of modern daily life.