Real estate is one of the most challenging industries as there is a lot of competition and the target market is quite streamlined. It is challenging for realtors to find new clients and get more listings for their agency.
Marketing a real estate agent is also challenging as the major chunk of the competition is engaged in marketing their business in the same format.
However, you can use direct mail marketing to stand out from the competition and to establish yourself in the market. Herein, you can send postcards and brochures to prospects in a specific geographical area to gain more leads.
If you do not have a mailing list, you can purchase mailing lists for real estate agents from various brokers. But, it is advised that you only buy lists from those who keep them updated per the USPS National Change of Address Database. This ensures that even if your clients or prospects have shifted, the mail will end up at the right house.
So, if you are planning to use a direct mail campaign, hiring an agency to help with the listed building, printing, postage, and tracking will increase your ROI from the campaign.
Some tips for a successful campaign are;
- Take a local approach
You must establish yourself in a particular geographical area as an industry expert in real estate. You must convince the people of that neighborhood that you are familiar with the prices and everything about the area.
When the prospects know you’re well-informed about the neighborhood and real estate, it will help establish trust and improve your credibility. So, it is best to conduct a campaign in an area you are already familiar with.
In the postcard or the brochure, you can display the best house you have in your listing or mention the services you offer. Moreover, you can also use collages of various properties you have on sale to pique the interest of potential buyers.
- Time the market
It is important to conduct the campaign at the right time. You must buy the mailing lists for real estate agents when buyers are more likely to buy.
It is observed that summer and the holiday season is the best time to market your agency as people are looking for houses during these months.
So, during this time, you must ramp up your marketing efforts and take full advantage of them.
You can even change the template of your postcards or brochures during the holiday season to match the holidays. It will help you gain more attention and increase your chance of gaining qualified leads.
- Create a sense of urgency
When people get a sense that they will miss out on something if they do not go for it immediately, there are high chances they might jump on the offer.
Creating a sense of urgency is an age-old marketing tactic that is still relevant to this day.
So, in your postcards, you could mention a listing offered at a lower price by the owner for a certain time.
On the other hand, you could also market some move-in-ready properties to entice homebuyers.
- Be consistent
The best part about direct mail campaign is that you can stay consistent with it at lower costs. So, you should always send follow-up postcards to keep in touch with the prospects.
If you want your direct mail campaign to be a success, then you must create a sense of urgency, time the market right, be consistent, and establish yourself as the local expert. Look for a reputable mailing list broker for your target area and make the most of this effective marketing technique.
