Guest Post from CEO of Bad Boy Branding, Jay Leopardi
Many
underestimate the importance of branding today in our interactive-heavy world.
Each one of us has a brand that we develop knowingly or not, and this plays a
very integral part in our day to day lives, affect our professional culture,
and ultimately determine where we end up. Jay Leopardi, CEO and founder of
lifestyle and entertainment company, Bad Boy Branding, emphasizes the
importance of branding and offers a unique strategy in developing a brand
overall.
underestimate the importance of branding today in our interactive-heavy world.
Each one of us has a brand that we develop knowingly or not, and this plays a
very integral part in our day to day lives, affect our professional culture,
and ultimately determine where we end up. Jay Leopardi, CEO and founder of
lifestyle and entertainment company, Bad Boy Branding, emphasizes the
importance of branding and offers a unique strategy in developing a brand
overall.
As the CEO of Bad Boy Branding, I honed into a different business model and strategy from day one. I started out working for free, putting all effort and energy into one or two clients and proving my worth and knowledge as a go-getter and creative thinker. As soon as I established myself, I focused on thinking outside of the box and personalizing a strategic plan for each of my clients. From Silicon Valley to the entertainment world, I found myself working with amazing talent and became known as a lifestyle and pop culture branding guru. I compared my business model to the growth of the Internet and interactive world. The “www” that represents “world wide web” actually represents “win win win,” when I look at it. I emphasize the importance of every aspect of the branding process basking in a “win,” otherwise nobody wins. Branding is no other than the birth of a baby, giving it a name, growing with inspiration from creative juices after the platform is created, and working with personalities and leaders to build your prototype and make a name for yourself. Branding is the creative roadmap to follow during the execution process and everyone must have a contingency plan: Plan B. Accept that mistakes will happen, but always be fully prepared to swipe away that mistake with your plan B and move forward with successful strides. Build a team that will ultimately inspire and represent your inner passions and beliefs, and you won’t go wrong.
Every
day we take another step in building our brand, and Leopardi embraces this to
the fullest extent. For additional information on Leopardi’s endeavors, please
visit www.badboybranding.com.
day we take another step in building our brand, and Leopardi embraces this to
the fullest extent. For additional information on Leopardi’s endeavors, please
visit www.badboybranding.com.
Jay Leopardi, lifestyle and pop culture
branding expert, is the founder of Bad
Boy Branding – a full service branding agency that reinvents the
traditional structure of brand development. Starting out at the fresh age of
thirteen in the music industry, Leopardi learned the many facets of the
business and made some great connections in the field. His skills range from search
engine monopolization to new business funding techniques, concept
actualization, and motivational speaking and product launch campaigns. His
entrepreneurial endeavors include product placement, licensing and integration
as well as celebrity endorsements. Focusing on an A to Z service palette, Bad
Boy Branding handles every step in the process of brand growth, from start to
finish.
branding expert, is the founder of Bad
Boy Branding – a full service branding agency that reinvents the
traditional structure of brand development. Starting out at the fresh age of
thirteen in the music industry, Leopardi learned the many facets of the
business and made some great connections in the field. His skills range from search
engine monopolization to new business funding techniques, concept
actualization, and motivational speaking and product launch campaigns. His
entrepreneurial endeavors include product placement, licensing and integration
as well as celebrity endorsements. Focusing on an A to Z service palette, Bad
Boy Branding handles every step in the process of brand growth, from start to
finish.
Targeting
successful techniques tailored to each client, Leopardi has developed great
connections in the industry and has worked with big names including Cedric the
Entertainer, Kel Mitchell, and Miguel Nunez Junior. Working with top tier
corporations, products, and celebrities, the brand ensures techniques and
skills targeted towards growth, development and awareness.
successful techniques tailored to each client, Leopardi has developed great
connections in the industry and has worked with big names including Cedric the
Entertainer, Kel Mitchell, and Miguel Nunez Junior. Working with top tier
corporations, products, and celebrities, the brand ensures techniques and
skills targeted towards growth, development and awareness.
Leopardi is the master of
reinvention and is the ultimate representation of an entrepreneurial success
story – collectively handling a seven figure business based from his own home.
For more information, visit www.jayleopardi.com.
reinvention and is the ultimate representation of an entrepreneurial success
story – collectively handling a seven figure business based from his own home.
For more information, visit www.jayleopardi.com.
